Kreikebaum, H: Strategisches Management
Von:Kreikebaum, Hartmut;Gilbert, Dirk Ulrich;Behnam, Michael
ISBN: 9783170311114
ISBN-10: 3170311115
Artikelnummer: 14954816
Kohlhammer W.,Geb ,2018 ,350 Seiten
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Strategic issues need to be addressed to ensure companies' successful long-term survival. This textbook provides a clear account of the specific problems and working areas involved in strategic management based on a process model. A special feature of the book is the way in which it considers the various challenges arising from globalization and awareness of companies' social responsibilities. This eighth edition has been fully revised and updated. Methods with practical relevance have been added and numerous new examples have been included.
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